The traditional use cases of contact analytics are focused on how well those contacts are being handled: compliance, efficiency, quality; but the data available for analysis allows a much broader scope for business insight and improvement. This panel will discuss how integrating conversational data with CRM, marketing, and operational systems creates deeper, more actionable insights that drive smarter decisions and innovation in areas such as CX and business responsiveness.

The panel will consider not only a range of different use cases but also how to have conversations with other parts of the business on how AI-powered conversational intelligence can help solve their problems. Prepare for the future with practical strategies for leaders in customer experience, operations, risk management, and innovation to maximize conversational intelligence’s impact across diverse business functions.